The colors that paint the world around us have been proven to influence our mood and our behaviors.
We are so deeply connected to color—the design of an environment can not only affect our emotions, it can completely alter them, which, in turn, can change the way we function within that space.
The Color Psychology of Green
Because of its strong association with nature, the color green often symbolizes tranquility, health, and freshness. Thus, it is an emotionally calming color—it reinforces our human connection to nature and our inner selves. Ultimately, green takes us back to the place we are always subconsciously searching for: serenity, peace of mind, those quiet moments we cherish in our lives.
As a result, green is quite successful at helping people adjust to and feel comfortable in new environments. It also correlates with broader thinking and creativity, making green the perfect color to incorporate in hotels, schools, and any work atmosphere.
Incorporating Green into the Workplace
Though incorporating green into a business environment is incredibly impactful for both employees and customers, it doesn’t mean you should start painting every wall a different shade of green. In fact, one of the best (and easiest) ways to integrate this color into your space is by adding live plants!
With their proven health benefits, these living organisms truly take the positive effects of the color green to the next level. Ultimately, experiencing nature at work is the best way to help employees and consumers feel more relaxed in the workplace.
Exposure to nature has never been more important than it is today. Between lockdown, working from home, and re-entering the workplace, we’re spending more time than ever before indoors and away from the natural world. We’re missing out on the essential psychological and physiological benefits from exposure to trees, fresh air, mountains, and bodies of water.
However, it’s not all doom and gloom thanks to a philosophy called “biophilia” that is reshaping how we think about and interact with our surroundings. Biophilia can be defined as humanity’s innate need to connect with nature, and this concept is undoubtedly changing the way we live and work within the built environment for the better.
What’s your favorite color? I bet it’s green…